UX That Scales. Systems That Ship.
I’m Ashley Wright, a Senior UX/Product Designer with 10+ years of experience leading end-to-end design for multi-million-dollar platforms. From global navigation systems used by millions to white-label loyalty programs for airports, I specialize in scalable, accessible, and conversion-focused UX that actually ships.
My Work: Design & Strategy
I design clean, scalable systems that solve real problems, fast.
I thrive in high-impact roles where autonomy, speed and product ownership matter.
I’m Ashley Wright, a Senior UX Designer with 10+ years of experience simplifying complexity.
I’ve led full-platform redesigns, shipped high-stakes launches, and helped SaaS companies scale their UX without adding friction.
– Good design shouldn’t need a manual.
Selected Case Studies
Driving Scalable Design for Complex Platforms
Redesigning Navigation for a Multi-Product SaaS Suite
I led the redesign of a global mega menu across KUBRA’s SaaS platforms, used by millions of utility customers. The new system streamlined discoverability, reduced friction, and aligned accessibility with WCAG standards, delivering measurable improvements in task completion and customer support deflection.
Building a White-Label Loyalty Program: Aviation
At CAVU, I designed and delivered a loyalty platform adopted by international airports. The system increased repeat bookings by double digits, enabled account-based personalization, and secured high-value B2B partnerships by enriching the company’s white-label SaaS product.
Designing Patient-Centric Digital Experiences
For London Aesthetic Medicine, I crafted a mobile-first digital platform that balanced user expectations with business growth goals. The design simplified booking flows, improved retention, and positioned the clinic for expansion while setting a new standard for premium digital healthcare UX.