High-Impact UX Case Studies, Selected Projects Driving Measurable Results
Showcasing 3 Projects
1. Redesigned Global Navigation for Enterprise SaaS
Sector: Fintech & Utilities SaaS | Role: UX Designer
Challenge: KUBRA’s ConfigHQ platform had fragmented navigation that reflected internal product silos rather than user workflows, making it difficult for utility company users to find tools and causing task errors and compliance risks.
Approach: Led end-to-end redesign of the global mega menu – conducting user interviews, market benchmarking, and stakeholder workshops to redesign navigation around task flows rather than product names, with accessible hover/keyboard patterns and a modular layout built to scale.
Outcome: Improved task completion speed, reduced support requests across utility clients, and created a future-proof navigation framework -elevating UX’s credibility by demonstrating measurable business outcomes.
Sector: Aviation SaaS | Role: Senior UX/Product Designer
Challenge: Increase direct bookings by incentivizing users through a loyalty program integrated across multiple international airports.
Approach: Led the end-to-end UX for a scalable, white-label platform, from research and wireframes to high-fidelity prototypes, ensuring it could adapt to each airport’s brand and business rules.
Outcome: Delivered a platform that improved booking engagement, strengthened customer retention, and positioned the client to secure major commercial partnerships.
3. Created a Scalable Booking Platform for Multi-Location Aesthetic Clinics
Sector: Medical Aesthetics | Role: Lead UX Designer
Challenge: Design a web experience that would unify booking, treatment information, personalization and brand presentation for multiple high-end clinic locations.
Approach: Developed a mobile-first platform that streamlined the booking process, supported cross-selling of treatments, and reflected the luxury positioning of the brand.
Outcome: Delivered a high-conversion booking flow, increased user engagement, and supported rapid business growth across multiple sites.