About

I’m Ashley Wright, a Senior UX/Product Designer who builds high-performing SaaS, fintech, and B2B2C platforms from strategy to launch. Over the last decade, I’ve led multi-million dollar redesigns, scaled design systems used by thousands, and delivered navigation and workflow solutions that have improved discoverability, increased adoption, and driven measurable business impact.

  • Led Global Navigation Redesign: Implemented across all products in a SaaS suite, improving discoverability and streamlining workflows for 1M+ users.

  • Designed White-Label Loyalty Platform: Designed & launched for 5 international airports, increasing customer retention and repeat bookings.

  • Integrated Airport Platform: Consolidated multiple standalone tools into a unified platform, reducing onboarding time and improving operational efficiency.

Who I am

I design for impact. I’ve led full platform overhauls, launched loyalty systems that increased repeat bookings by double digits, and re-architected product navigation used by millions I think in systems, move fast without breaking things, and turn complex requirements into solutions that measurably improve user experience and business performance.

What I value

I value environments where senior designers are trusted to own the outcome, not just the process. My approach balances speed with scalability, ensuring products grow without losing usability. I believe in decisions backed by data, design systems that empower teams, and experiences that turn complexity into clarity and business outcomes.

Currently seeking a fully remote. Senior/Lead UX role

You’ll get a senior designer who combines speed, systems thinking, and measurable impact, delivering products that perform for both users and the bottom line.