About
Hello,
I am Ashley, a seasoned Senior UX Designer based in Arizona, originally from the UK. With a laser focus on user-centric design, I specialize in crafting intuitive, accessible, and impactful user experiences. My expertise and dedication to excellence ensure that I consistently deliver high-quality design solutions that meet and exceed user needs and expectations.
More about me...
Prior to 2016, I built a robust foundation in digital marketing, excelling in diverse roles such as social media management, email marketing, and content creation. Each position demanded the production of high-quality, engaging content, honing my skills in understanding audience needs and effective communication.
My journey into design began with reading “The Design of Everyday Things,” a pivotal moment that ignited my passion for user experience design. Despite having no formal design training at the time, my determination to pursue this field led me to self-educate through books, videos, and online resources. I was resolute in my ambition to transition into a design career, fully aware of the challenges ahead.
Now, with over seven years of professional experience as a UX designer, I have cultivated a deep expertise in creating intuitive, user-centered designs across various industries, including medical, construction, aviation, and SaaS. My journey from digital marketing to a senior UX design role is a testament to my dedication, adaptability, and relentless pursuit of excellence in user experience design.