About
I’m Ashley, a highly experienced Senior UX Designer based in Arizona. I specialize in creating intuitive, accessible, and impactful user experiences that put the user at the forefront of every design. With a strong commitment to delivering excellence, I consistently craft high-quality solutions that not only meet but surpass user needs and expectations.
More about me...
Before transitioning into UX design, I built a strong foundation in digital marketing, excelling in roles such as social media management, email marketing, and content creation. These experiences sharpened my ability to understand audience needs and craft compelling, high-quality content that resonates.
My passion for design was sparked by reading The Design of Everyday Things, a pivotal moment that set me on the path to UX design. Driven by curiosity and a commitment to mastering the craft, I taught myself through books, videos, and online resources, gradually transitioning into design despite having no formal training.
With over seven years of professional experience in UX design, I’ve developed deep expertise in creating intuitive, user-centered designs across industries including healthcare, construction, aviation, and SaaS. I have extensive experience working with companies that operate within B2B2C business models, including my current role, where I design solutions for both businesses and end-users. This unique blend of experience allows me to understand and design for complex user needs across multiple touchpoints, making me highly effective in B2B2C environments.
My journey from digital marketing to senior UX design reflects my adaptability, determination, and unwavering commitment to delivering exceptional user experiences.